Comments on: Are you being served?

By: Jamie Garner

Jamie Garner — Sun, 16 Aug 2009 20:03:41 +0000

I have to say Urban Coffee is fantastic, but what I really liked about it was I followed the whole process of Simon and opening the shop through twitter and his blog.

By: Simon Jenner

Simon Jenner — Fri, 14 Aug 2009 16:26:24 +0000

Well the results are in. It appears if twitter marketing has worked for us. We have had 30 new followers and I would say about 6 new customers in today as a result of the twitter marketing with John yesterday. So for the cost of a free croissant we have gained 6 customers which is very good.

The real question is can this be repeated or is it a one-off. We will keep trying and see

By: Jon Hickman

Jon Hickman — Thu, 13 Aug 2009 16:51:41 +0000

Ah yes, you’re so right: we can’t pin this down and say “Caroline went here because of Twitter”. Interestingly though a lot of the science of marketing is educated guesswork. A lot of the techniques behind calculating “Return on Investment” (ROI) are well educated guesses.

What’s nice here is that Simon can say, without a shadow of a doubt that he got one customer (me) from a small bit of marketing activity. He just had to ask and be genuine for me to come over.

Beyond that, who can say how valuable that investment of one croissant is? It’s all just guess work after all…

By: Caroline Beavon

Caroline Beavon — Thu, 13 Aug 2009 15:58:21 +0000

Hurrah for Twitter.. Saw the conversations about Urban Coffee and thought I’d pop in.

( reccomend the frappe)

Lovely place – much airier than the crowded cluttered and HOT other places out there.

Now I’m not saying I would never have crossed its threshold unless I’d heard about it on Twitter, but it was kinda nice to be able to SEE the conversation about it, then be part of it within 20 minutes.

By: Benjibrum

Benjibrum — Thu, 13 Aug 2009 15:31:26 +0000

I can echo this experience, without the twitter based banter.

Nipped in for a coffee and a gossip with my friend Monica and enjoyed some witty banter with the delightful young ladies who served me coffee.

I really liked the idea of having breakfast in there at their communal table. Something akin to the School of Life’s Breakfast. A little more structured than @likemind coffee morning’s but just as inspiring.